Growth7 min
What a carrier brand is worth
It is not the logo. It is what a driver, a broker and a shipper each find when they check you out before calling.
/ The Ledger /
hiring
6 pieces on hiring — across dispatch, fleet operations and growth, because the subject does not respect those boundaries.
Growth5 min
Your Google profile is a recruiting tool
Drivers check whether you look real before they call. It is worth seeing what they find before they do.
Fleet Operations6 min
When to add the second truck
The question is never whether there is freight. It is whether you can fund six weeks of a truck that has not been paid yet.
Growth5 min
A driver referral loop that keeps working
Your current drivers know other drivers. Asking them once, at hiring, is not a program.
Growth6 min
The first ninety days decide whether a driver stays
When a new driver leaves inside ninety days, the first three weeks are where to look — and the causes you control are not the pay.
Growth6 min
Why your best driver applicant never called back
The gap between an application landing and someone answering it is where a small fleet can lose the hire — and it is the one part of recruiting fully in your control.
Other subjects
/ Free Tools /
Know your number before you talk to anyone.
Cost-Per-Mile Calculator
Fixed costs, fuel, deadhead, dispatch fee — your breakeven and target rate per mile, live as you type. Free, no signup.
Run your cost per mileGet Set Up Free
Tell us your equipment, lanes, and fleet size. We build your carrier profile and broker setups. No contract, and you only pay when you haul.
Get set up free