Sixty Applicants. How Many Are Still Driving In March?
Where your driver applicants disappear, what each stage really costs you, and which leak is worth fixing first — from your funnel, not an industry average. Free, no signup.
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- Your funnel, not averages
/ Where they go /
- Applicants60.0
- Reached55%33.0
−27.0 lost here · biggest leak
- Qualified45%14.8
−18.1 lost here
- Hired35%5.2
−9.7 lost here
- At 90 days70%3.6
−1.6 lost here
- Cost per applicant
- $42
- Cost per hire
- $481
- Cost per driver still there
- $687
If “Reached” closed half its gap
+1.5drivers / month
5.1 a month instead of 3.6, at $488 each. A what-if on your worst stage — not a forecast, and some leaks are structural.
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How the funnel math works
The same steps the calculator runs, worked through on its default funnel. Each rate applies to the people who survived the step before, so the counts compound. They are monthly averages, which is why a stage can hold a fraction of a person.
- Reached60 applicants × 55%33 people
- Qualified33 × 45%14.85 people
- Hired14.85 × 35%5.2 hires
- At 90 days5.2 × 70%3.64 drivers
- Cost per hire$2,500 ÷ (60 × 55% × 45% × 35%)$481
- Cost per driver who stays$2,500 ÷ (60 × 55% × 45% × 35% × 70%)$687.14
- The biggest leakthe "reached" step loses the most people of the four27 a month
- Close half that gap55% → 77.5%, everything else unchanged: 60 × 77.5% × 45% × 35% × 70%5.13 drivers, $487.65 each
What the number cannot tell you
- Closing half the gap is a what-if, not a forecast. It shows what the biggest leak is worth in drivers, and nothing about whether it can be closed.
- Spend here is what buys applicants. Recruiter time, screening costs and the open seat itself are left out, so cost per driver who stays is a floor, not the full price.
- Stage rates are only as good as the counting behind them. A rate you estimated is a guess about your funnel, not a measurement of it.
- It is one month. Applicant flow moves with ad spend, season and pay changes, so a single month can make a stage look better or worse than it is.
What to do with it
- Start with the stage named as the biggest leak: it loses the most people, whatever its percentage says.
- Log a month of applicants through every stage, so the rates are counted rather than remembered.
- Price what the leak costs beyond ad spend with the empty-seat calculator: every driver who does not arrive is a seat that stays open.
- After any change to ads or follow-up, compare cost per driver who stays, not cost per applicant.
About the funnel math.
No — each one is the share that survives that particular step. If 60 applicants come in and you reach 55%, that's 33 people; if 45% of those qualify, that's 15, not 27. Stage rates compound, which is exactly why a funnel that looks healthy at every individual step can still deliver almost nobody at the end.
Because that's the one worth your attention. Losing 90% at a stage that only sees four people costs you three drivers; losing 30% at a stage that sees sixty costs you eighteen. The percentage looks alarming in the first case and the headcount tells you the truth in the second.
It takes your worst rate and moves it half the distance to 100% — a 40% rate becomes 70% — then re-runs the whole funnel with everything else unchanged. It is a what-if, not a forecast: it shows what that leak is worth in hires, and says nothing about whether you can actually close it. Some leaks are structural.
Estimate, then go and check the two you're least sure about. Applicants and hires are countable, so they are the easiest to get right; how many you actually reached is harder, because nobody logs the calls that went nowhere. If a rough pass shows one stage dominating the losses, that's already the answer to what to measure properly first.
Because this figure is what buys applicants — job boards, paid ads, sponsored posts — so cost per applicant stays comparable across channels. Recruiter time is real money, but it's a cost of WORKING the funnel rather than filling it, and mixing the two makes both numbers harder to act on.
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